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Consulted 200+ business owners in design, branding, and marketing, including established organizations like Inspire Brands, The New York Department of Education, The Charles Schusterman Foundation, Hartsfield Jackson Airport, and The GA Department of Transportation
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Supervised 15 creative professionals, marketing directors, and support personnel
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Created digital viral campaigns of hyper-local cultural merchandise ($50,000+ sold in first three months)
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Managed social platforms for The Black Man Can, grew organic audience from 490K users to 900K+ users in one year
Creative Director | Senior Designer | Leader
Visionary Creative & Communications Leader with 15+ years driving impactful brand growth and 
engagement through research-based design and cross-channel digital strategies. Proven expertise in leading and 
mentoring high-performing creative teams, cultivating 
long-term client partnerships, and delivering measurable results for diverse organizations, from startups to established enterprises.
My Resume
Whitley St. Agency, Founder | Creative Director
Atlanta, GA
2005, Current
AdviSE Sports & Entertainment, Athletic Branding
- Created digital marketing campaigns for multi-platinum recording artist, and NFL / WNBA player Diamond DeShields
- Oversaw daily social media engagement with NFL fans to grow a digital audience over 650%
- Led a team to produce an invite-only skills camp for 500+ teen athletes for (NFL elites AJ Green and Calvin Johnson)
- Directed online commercials to announce events and engage with fans
- Led extensive event planning and apparel production in collaboration with CAA (Creative Artist Agency)
Atlanta, GA
2011 - Current
TransRe, Creative Lead
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Created digital and print marketing communications for leading international reinsurance company
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Designed “Quarterly Financial Highlights and Annual Reports” ($14B investment portfolio with 24 global offices)
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Consulted internal clients on specific marketing/digital services based on their needs.
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Collaborated with marketing teams to build business cases for product launches/expansions internationally
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Developed data-driven presentations for leadership team
New York, NY
2017 - 2020
Hexagon AB, Associate Creative Director
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Managed staff of 12 including web design, digital communication, event planning, and PR
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Designed branding and marketing collateral that align with internal brand identities
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Created large-scale digital and print graphics for the (Annual HxGN Live Global) conference
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Oversaw 50+ creative projects in web, graphic, and video production
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Art Directed keynote and PowerPoint themes for internal and external business communication
Atlanta, GA
2014
Ogilvy & Mather, Account Management Intern
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Managed Ogilvy’s largest advertising account, IBM
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Organized and produced IBM creative assets that were used in global ad campaigns
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Learned Ogilvy’s 360° Brand Stewardship, a method used to influence consumer relationships to brands
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Leader of the winning Global Pitch team to implement Feeding America’s latest campaign
New York, NY
2008
Skills & Tools
Advanced To Expert In the Above Software
I am also proficient in Microsoft Suite, Google Suite, Leadership, and Management
Education
Morehouse College, B.A. Business Administration
Atlanta, GA | 2007 – 2010
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E.B. Williams Academic Award for 3.7 GPA
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President of the MBA Entrepreneurship Club
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Created the colleges Social Media Identities
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Awarded The Ross Perot Scholarship for Entrepreneurship
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Operated JStreet Branding LLC
Certifications
LinkedIn Certificates
- Content Creation: Strategy and Tools 11/2022
- Sales Fundamentals 11/2022
- Systems Thinking 11/2022
- UX Foundations: Storytelling 06/2022
- Business Storytelling with C.C. Chapman 05/2021
Personal Interest
- International Travel (12+ countries)
- Horseback Riding
- Meditation & Journaling
- Cigar Enthusiast
- Cat & Dog Dad
- 50+ House Plants