I was brought in to help the founders turn their deep passion for coffee and community into a brand experience that would live far beyond a cup.

They came to us with a simple pencil sketch—palm trees growing out of a latte—and a desire to create something people could feel. From that seed, we developed an identity that captured the energy of a beach lifestyle: vibrant, laid-back, and unmistakably different from the dark, minimalist branding you typically see in coffee culture.

We leaned into color, warmth, and playfulness to make the brand visually distinct and emotionally magnetic. Every touchpoint—from the logo and color system to environmental cues and packaging—was designed to invite people into a vibe, not just a venue.